Research: Measuring Developer Program Performance 2012

This original research into how companies measure developer program performance from Developer Think Tank is based on an in-depth survey of individuals working in developer programs, including program directors, evangelists, and staff.  The primary focus was on measuring developer program performance and program staff performance.

Measuring Developer Program Performance 2012 also underscored the impact of the rapid adoption of smartphones and tablets and the applications that run on them: More companies are hiring more people to create and manage programs that work with developers who build applications for their platforms.

The 23-page report includes specific recommendations for developer program leaders, along with 22 charts and graphs. See the details in this Measuring Developer Program Performance 2012 Research Sample.

Expanding programs

According to the survey of individuals working in developer programs, including program directors, evangelists, and staff, two-thirds (66%) of respondents believed that the headcount in the developer group will increase over the coming 12 months. No one expected that their developer program would lose staff.

Measuring developer program performance and developer program staff performance

• More than three-quarters of respondents (77%) indicated the number of applications or the volume of code as their program’s success measurement, making this the most widely-used metric.
• This was followed closely by those who indicated the number of members (69%) and revenue generated or expenses reduced, and developer satisfaction (both 57%).
• In 80% of the cases, respondents believed that their senior management viewed their developer program as more important than in the past.
• In nearly half (49%) of the cases, they reported that they were also receiving more resources and attention.